Inbox Suite Email Marketing Resources
Learn more how Artificial Intelligence is transforming email marketing and find use cases that can apply to your business needs.

Articles

7 Ways to Increase Results Using Artificial Intelligence

Artificial intelligence’s rapid development made this technology accessible to many industries and professionals, including marketers. Introducing AI to your email marketing activities is now easier than you think. Let’s dive in and learn more about how you can improve your email marketing results with the help of AI.

How Can Using AI in Email Marketing Help You Tackle Apple’s Privacy Changes with iOS 15?

For the last month, the most popular discussion topic in the email marketing community are Apple’s latest privacy updates. How will this change affect email marketing programs? Is it another apocalypse time for email? What can email marketers do to prepare and how can AI help us evolve our email marketing program? We’ll have a deep dive into the topic, bring you suggestions from experts, and help you become bulletproof for any regulation updates. Buckle up!

Top challenges for email marketers in 2022 and how to tackle them

2021 was a very successful year for email marketers. According to Litmus, More than 40% of brands defined email marketing as “very critical” for overall success. Email has once again proved that it’s not dead. At Inbox Suite, we are very positive about 2022; as more budgets are allocated for this year, more email marketers will be hired, and more money will flow into agencies and freelancers.

Beyond A/B Testing: Experiment with AI-Powered Multivariate Testing

It’s very likely that during your marketing team meetings, you spend way too much time discussing whether you should use an emoji in your subject line or include a colorful CTA button to attract your subscribers. What if we told you that there is a data-driven method to experiment with your email testing ideas without wasting your time and eliminating guesstimation from your workflow? Let’s get to it!

AI-Powered Email Marketing vs. Third-Party Cookies –
Not A Lost Battle, Yet

For more than two decades, companies have used third-party cookies to track and understand website visitors’ behavior online. On January 14, 2020, Google announced their plans to remove third-party cookies for Google Chrome. Chrome is the most common browser with over 66% of the global market share. Let’s take an in-depth look into how this change will affect online businesses, what you should do about it, and how AI-powered email marketing can help your company thrive regardless of this technology removal.

Videos

Webinar | 7 ways to use AI in Email Marketing to boost revenues and reduce churn

During the webinar Faruk Aydin covers how AI helps manage Big Data, how to predict Customer Lifetime Value better, and how you can adopt AI in your email marketing efforts.