Subscriber Interests Guide

How to make sure you have enough data points from subscribers to make a healthy assessment to reach the ultimate goal? Read on to find out.

Overview

Inbox Suite is an advanced marketing tool for sending 1:1 email communication run by machine learning models and AI. The ultimate goal of the tool is to send the right message to the right person at the right time. The algorithm works better when we have more data points from subscribers. How do we make sure we have enough data points to make a healthy assessment to reach the ultimate goal? Preference Center is the best way to do it.

 

Getting started

In Inbox Suite, each unique content is placed and grouped under specific customer journey steps. That’s why creating a healthy and successful customer journey is one of the key points to achieve your goals. Although we will cover all these customer journey steps in detail in our Initial Flows guide, we would like to give you a taste of the most important steps from customer journey and show how you can efficiently use preference centers to understand your subscribers’ interests.

TIP: Having Unique content works better when AI tries to identify the best content for each profile.

How-tos

How to set up a preference center?

Once you speak with your dedicated client success manager and outline the email strategy as well as customer journey steps and Setup your Flows, please refer to the Initial Flows guide to learn more about customer journey. The next step is uploading your editorials. Please refer to our Editorials guide to see how to upload Editorials.

Now, your customer journey is created as well. It is time to activate your real-time traffic and onboard your data.

Great! Your data starts flowing to Inbox Suite, AI planned campaigns are sent according to the customer journey but now it is time to gather more data regarding your subscribers’ behavior.

Setting up the Preference Center is quite easy and straightforward. You just need to place a ${subsman} substitute in your HTML and highlight it, so that it will take your subscriber to the preference center.

A simple example would look like this:

<a href=”${subsman}”>Click here for Preference Center</a>

Now, you have a Preference Center in place as well. But what is the value of having a Preference Center?

1) Allowing your subscribers to decide which flow emails to receive in their customer journey would decrease the unsubscribe rate. One of the reasons for having high unsubscribe rates is receiving unrelated emails to your mailbox.

2) It is great data for our AI mechanism and Recommendation Engines to learn and understand which types of flows your subscribers are interested in. Considering there is a rapid increase in Privacy rules and extended restrictions on collecting data from profiles, allowing your subscribers to willingly give their information related to the flows they are interested in can greatly increase your engagement results. This is what we can consider as collecting zero party data. Collecting data points directly from your subscribers is also a great way to make personal connections with them.

 

How to upload my subscriber data according to their interests?

This is a question that we hear a lot from our clients. It is normal that you already know your subscribers’ interests and would like them to start their journey directly from that point. No problem!

In Inbox Suite, we allow our clients to upload their subscriber information according to the flow a profile is interested in.

You can also integrate these APIs with your website after you create interest flows. By doing that, when you collect subscribers, you will be able to directly pass us the information which interest flows your subscribers would like to be in. Based on that information, AI will work on finding the best content within those interest flows and target your subscribers at the right time.

On top of that, with Inbox Suite we can create custom segmentations on our end based on the information from custom data points. Later on these segmentations can be used in interest flows and only those subscribers matching the segmentation criteria will receive the campaigns.

Subsman.inboxsuite.com provides an API for managing the statuses of profiles on the website and subscriptions/unsubscriptions of editorial flows. 

API URL: https://subsman.inboxsuite.com

 

 

Handler name

Get params

Example URL

Description

info

apikey

https://subsman.inboxsuite.com/info?apikey=XXXXXXXX

Returns the list of active and not deleted website’s series/flows with “not required” flows type.

list_series_subs

apikey,
email

https://subsman.inboxsuite.com/list_series_subs?apikey=XXXXXXXX&email=XXXXXXXX

Returns a list of website editorial series/flows from which the profile is subscribed.

list_series_unsubs

apikey,
email

https://subsman.inboxsuite.com/list_series_unsubs?apikey=XXXXXXXX&email=XXXXXXXX

Returns a list of website editorial series/flows from which the profile is unsubscribed.

set_auto_csids

apikey,
email,
sub

https://subsman.inboxsuite.com/set_auto_csids?apikey=XXXXXXXX&email=XXXXXXXX&sub=3,4

Subscribers’ profiles from the editorial flows website of the profile.

Cleaning means deleting the subscriptions/unsubscriptions editorial flows website of the profile.

One of the parameters (sub, uns, cln) is required. 

set_auto_csids

apikey,
email,
uns

https://subsman.inboxsuite.com/set_auto_csids?apikey=XXXXXXXX&email=XXXXXXXX&uns=1,2

Unsubscribe profiles from the editorial flows website of the profile.

Cleaning means deleting the subscriptions/unsubscriptions editorial flows website of the profile.

One of the parameters (sub, uns, cln) is required. 

set_auto_csids

apikey,
email,
cln

https://subsman.inboxsuite.com/set_auto_csids?apikey=XXXXXXXX&email=XXXXXXXX&cln=5

Cleans the subscriptions/unsubscriptions of editorial flows website of the profile.

Cleaning means deleting the subscriptions/unsubscriptions editorial flows website of the profile.

One of the parameters (sub, uns, cln) is required. 

set_csids

apikey,
email,
sub,
uns,
cln

https://subsman.inboxsuite.com/set_csids?apikey=XXXXX&email=XXXXX&uns=1,2&sub=3,4&cln=5

Allows subscribe/unsubscribe clean the subscriptions/unsubscriptions editorial series website of the profile.

Cleaning means deleting the subscriptions/unsubscriptions editorial series website of the profile. 

One of the parameters (sub, uns, cln) is required. 

set_names

apikey, 
email, 
fname, 
lname

https://subsman.inboxsuite.com/set_names?apikey=XXXXXXXX&email=XXXXX&lname=XXXXX&fname=XXXXX

The handler allows you to set or change the last name and first name in website parameters (bin - siteparams).

One of the parameters (fname, lname) is required.

 

Here is one you may be interested in: set_auto_csids. This will allow you to decide which flow your subscribers should recieve and which ones your subscribers should not.

Don't worry, you can still send them regular campaigns if they are out of the customer journey flow.
 

You can also update a profile’s status using the subsman API.

 

set_status

apikey, 
email, 
status

https://subsman.inboxsuite.com/set_status?email=XXXXXXXX&apikey=XXXXXXXX&status=100

Allows you to set or change the profile’s status on a website.

Allowed statuses:

unsubscribe(10), subscribe(11), double subscribe(12), legacy(100). 

All of the parameters (apikey, email and status) are required.

Restriction:

If the profile has DOI status on the website(12), it cannot be changed to SOI (11).

status

apikey,
email

https://subsman.inboxsuite.com/status?apikey=XXXXXXXX&email=XXXXXXXX

Returns the profile’s status on the website.

unsub

apikey,
email

https://subsman.inboxsuite.com/unsub?apikey=XXXXXXXX&email=XXXXXXXX

Unsubscribes the profile from the website.

 

Summary

Allowing your subscribers to decide is a great way to boost their engagement and build trust with them. In Inbox Suite, with our recommendation engines, we can target the right profile at the right time with the right content but still value the human touch and respect subscribers’ choice. That’s why our Preference Center is the right place for you to hear your subscribers’ voice when it comes to deciding what they are interested in

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