Website For Mailing Guide

Overview

InboxSuite is an advanced marketing tool for sending 1:1 email communication. Being run by machine learning models and AI, in order to work, it needs to get customer data imported first.

However, importing customer data is not enough for it to work.

In order to enable sending with InboxSuite, you need to have your website configured under your parent account. This parent account will be created according to your Doing Business As information, Legal Entity name which will allow you to set up multiple websites under it. Website is the cire point that will enable you to use AI solutions of manually segment and scheduled campaigns.

This document is a curated set of guides that describe the importance of a properly configured website for maximized efficiency of InboxSuite.

There are a few points to cover before you start sending with InboxSuite. These points are important for you to comply with email regulations such as GDPR and follow best practices as well as guidelines from major ISPs such as Gmail, Verizon, Outlook etc. These points will be also used when contacting ISPs in case of any issues.

 

Getting started

In InboxSuite, your subaccounts are defined as Websites. Usually, each website has its own unique vertical and data relationship. This is recommended practice for AI to be able to cluster the profiles in a healthier way. These websites are directly linked to your landing page or signup page. That being said, it is important to have an actual landing page with a sign up page and privacy policy, as well as a sign up confirmation page and unsubscribe page.

TIP: Using a sign up form created for you by InboxSuite can help you to easily setup live traffic connection between your website and InboxSuite.

When a customer journey is created, InboxSuite recommends their clients to create initial subscriber triggered emails where subscribers are asked to confirm their subscription. The profiles that confirm the subscription are redirected to your confirmation page. This practice not only helps ISPs to recognize that the brand is following the best practices by asking for a confirmation of the subscription, it also gives them a chance to see the brand’s website, where the website complies with the compliance policies, as well as increase brand awareness for the subscriber.

TIP: Using confirmation flow can greatly increase the performance of Gmail delivery. Please refer to the Initial flow guide on how to set up confirmation flows.

Subscription model: Resubscription 

Branding & Style > Recognition 

Terminology

Doing Business As (DBA)

The DBA is a legal entity and can be considered as your parent account your websites will be under. DBA lets us know who the real owner of the product is. It can be a company name or internal alias names. It allows your company to legally operate under InboxSuite.

Website

The website is your brand where you collect your subscribers. It can be referred to as a landing page as well. The website in InboxSuite usually is asked to have a working sign up page, subscribe confirmation page or welcome page, unsubscribe confirmation page or unsubscribe page. The website is also required to have Privacy Policy.

TIP:  InboxSuite can help you with building a website. Please contact your dedicated Client Success Manager for more information.

Privacy Policy

All websites interact with data. If you have a website that collects data from visitors, it is mandatory to have a privacy policy page. That being said, Privacy Policy is a statement or a legal document that states how a company or website collects, handles, and processes data of its customers and visitors. Privacy policies may change vertical to vertical as well as geolocation. With the increased number of privacy laws from local level to country level, it is critically important to have a well-written Privacy Policy. For instance, if you are solely targeting visitors from the EU, your Privacy Policy should comply with GDPR. On top of that, ISPs usually check the Privacy Page of the website and it can affect your email marketing performance if they notice the Privacy Policy of the website is not following the privacy laws.

 

How-tos

How to have an active working website?

Once you decide which domain address you want to build your brand under, you can purchase that domain through a domain registrar. It is recommended to register a domain that can also be used as your From Domain address when sending emails. This helps with increasing brand awareness. After the domain registration is completed, by using a web hosting service, you can host your website. The important thing while designing your website is to have a clear sign up process with a clear Terms and Conditions page, as well as a Privacy Policy page. It is required for your website to comply with email regulations such as GDPR when collecting subscribers.

Layout or design can differ from vertical to vertical. In case of design assistance, InboxSuite can provide you with a website design for your vertical as well.

Once the design for each page is decided, it is time to write your HTML in order to have a working website.

TIP: InboxSuite can help you with registering your domain on behalf of your company. Please contact your Client Success Manager for further details.

How to send emails to subscribers that are collected through the website?

At this stage, InboxSuite recommends to our clients to integrate their sign up form with the API url that would be given by your dedicated Client Success Manager. Please refer to the Data Onboarding Guide for more details. Please make sure that the form has all the details you would like to use in your email marketing strategy. AI will also be able to make more accurate decisions if more data points are passed to InboxSuite.

When our API is integrated with the website for real-time traffic, and initial tests are positive, you can create your customer journey. Remember, the best approach is to first build brand awareness. When someone signs up on your website, we can directly create and send subscriber trigger campaigns and ask them to verify their subscription. You can involve AI’s confirmation flow for the profiles that haven’t confirmed their subscription, yet. AI will send them reminders for getting their confirmation.

In the next step of the journey, AI can send a welcome flow to those profiles that confirmed their subscription.

Following the welcome flow, it is recommended to create additional Editorial Flows where AI can cluster subscribers based on their interests with the specific flows and send the messages at the right time to the right profile. We will cover more on the customer journey and flow map in our next guide of Initial Flows.

The goal of this subscription model is to convert your single opt-in traffic to double opt-in traffic, distribute your resources among different opt-in models, increase your brand awareness as well as your domain and IP reputation, and finally comply with ISPs best practices and recommendations.

TIP: At InboxSuite, we use a link masking domain to mask your external links. Link masking domain is a subdomain of your From Domain. With this practice, we can both track your performance and show ISPs that your website owns the initial redirection before taking subscribers to the final destination. 

 

Summary

InboxSuite has extensive experience in designing and creating websites if you need help. The goal is to have an activity together with proper Privacy Policy, Terms and Conditions page, if needed, and other important pages like confirmation page, unsubscribe page etc. At the end, this website can be linked directly to InboxSuite via API and real-time traffic can directly flow to InboxSuite where the customer journey is triggered for each new profile.

In this subscription model, with the help of InboxSuite’s customer journey and AI solutions, your profile is onboarded to your email marketing program smoothly while we comply with ISPs best practices and recommendations and build a proper reputation to have higher inbox placement as well as build brand awareness for each profile.