Articles

There is one great certainty in life: Black Friday will come around every year, and it will be here faster than you imagine. As the largest sale event of the year, it is a huge opportunity for marketers - especially when it comes to the email strategy. How not to miss it and use it wisely? What results should I expect? What types of emails perform best? Should I use automation? Is there technology that can improve my Black Friday efforts? How should a perfect email be designed? How to write a good email subject line? On the Black Friday eve, you may ask yourself many questions. The InboxSuite team provides answers and presents best strategies, tactics, and tips for the best selling event of the year.

Artificial intelligence’s rapid development made this technology accessible to many industries and professionals, including marketers. Introducing AI to your email marketing activities is now easier than you think. Let’s dive in and learn more about how you can improve your email marketing results with the help of AI.

For the last month, the most popular discussion topic in the email marketing community are Apple’s latest privacy updates. How will this change affect email marketing programs? Is it another apocalypse time for email? What can email marketers do to prepare and how can AI help us evolve our email marketing program? We’ll have a deep dive into the topic, bring you suggestions from experts, and help you become bulletproof for any regulation updates. Buckle up!

2021 was a very successful year for email marketers. According to Litmus, More than 40% of brands defined email marketing as “very critical” for overall success. Email has once again proved that it’s not dead. At InboxSuite, we are very positive about 2022; as more budgets are allocated for this year, more email marketers will be hired, and more money will flow into agencies and freelancers.

It’s very likely that during your marketing team meetings, you spend way too much time discussing whether you should use an emoji in your subject line or include a colorful CTA button to attract your subscribers. What if we told you that there is a data-driven method to experiment with your email testing ideas without wasting your time and eliminating guesstimation from your workflow? Let’s get to it!

For more than two decades, companies have used third-party cookies to track and understand website visitors’ behavior online. On January 14, 2020, Google announced their plans to remove third-party cookies for Google Chrome. Chrome is the most common browser with over 66% of the global market share. Let’s take an in-depth look into how this change will affect online businesses, what you should do about it, and how AI-powered email marketing can help your company thrive regardless of this technology removal.